BY MEG MALONE
The wheels on the buses around Tompkins County go round and round, and starting early next year, there will be a change in how these buses collect fares to bring riders all through the town.
In January, Tompkins Consolidated Area Transit will introduce the Tcard, which has been in the works for more than two years, according to a press release issued by TCAT on Monday. The change to this new system is twofold for TCAT, said Patty Poist, communications and marketing manager for TCAT.
“It will enable us to better track our passengers — what they need and what they want — and then adjust our schedules accordingly to improve service,” Poist said.
With the current fare box, TCAT is unable to track unique riders, said Nicole Tedesco, TCAT’s Service and Operations Analyst.
“The flexibility that I can use, the creativity that I can use in creating my reports using the new system is not in the same league as the old system,” Tedesco said. “With the old system we had a couple of canned reports, and that’s pretty much all we could get out of it.”
TCAT worked with Black Box Computer Consulting, an Ithaca company, to develop the hardware and software for this project, Tedesco said. Currently, TCAT has been working with a company based out of the U.K.
Tedesco said that working with the local Black Box Computer Consulting makes it more convenient and efficient than working with an overseas company to get parts and support necessary to keep things running smoothly.
“One of the nice things about working with a local company is as we have these ongoing needs, we just walk down to the Commons and talk it through with their engineers,” Tedesco said.
The new Tcard is essentially an expansion of an earlier program with Cornell University, Tedesco said. Cornell came to TCAT with the idea and funded the first phase of the project about two and a half years ago, Tedesco said.
This program with Cornell already serves about 70 percent to 75 percent of TCAT’s ridership, and the new Tcard will work to provide that same program to the rest of the community, including Ithaca College and Tompkins Cortland Community College, Tedesco said.
John Nitti, a junior at Cornell University, said he uses the TCAT usually two or three times a day. Nitti is able to pay for a yearlong pass online and then use his student ID when boarding the bus. He puts his ID within the proximity of a sensor, which reads it without having to actually swipe the card. Nitti said he has never had a problem with this system, and that a card system similar to what Cornell already is using would help streamline things for TCAT passengers from the rest of the community.
“I think it would be more convenient for everybody,” Nitti said. “Rather than people fumbling for change on the bus — that kind of just delays things — it just really makes it easier for everybody. It’s a little bit quicker I guess.”
Keith Miller of Newfield, who has a paper pass with TCAT, said a card would be more convenient, especially in terms of not losing the paper pass. TCAT rider Michael Lucas of Dryden does not have pass with TCAT, but said that the new card system was something he probably would be interested in.
Tedesco said while they haven’t gotten too many calls about the switch, people who have contacted TCAT seem to be responding positively to the switch. In 2008, TCAT had 3.3 million rides, Tedesco said.
“We’re pretty sensitive to what people say here,” Poist said. “We have a citizen’s advisory group and we get all kinds of input.”
TCAT has prepared about 2,200 Tcards to be available for people looking to transfer from their current paper pass, or to start a new plan. The card itself is free and riders are paying for the fare program they want. TCAT received state funding in order to complete this next phase of the project, Tedesco said.
However, this new initiative is not limited to just card form. TCAT will also offer the option of purchasing a sticker tag, which can be applied to a cell phone or another flat surface, or a fob to put on a set of keys. These will be available for $3 and $4, respectively, and can be scanned when boarding the bus.
“We’ve never done these special fare media before, so that’s exciting” Tedesco said. “I think that for folks who are frequent bus riders, that’s going to increase the convenience.”
While the system will officially switch over on Jan. 17, cards can be purchased starting on Jan. 1 and can begin being used immediately, Tedesco said.
Getting the cards out into the community is just one part of the project. From Jan. 1 until about March 1, TCAT will be installing the new hardware into all of the bus systems, Tedesco said. During this period, Tcards will not be rechargeable, and instead expired cards will get dropped into the fare box and recycled back into the system, Tedesco said. Additionally, the project requires some Web development, as the TCAT Web site will allow Tcard holders to check their balance online, Tedesco said.
TCAT is touting the slogan “Simple. Rechargeable. Sustainable” for the project and while TCAT is eliminating paper passes, they will still be using paper transfers, Tedesco said. Looking to the future, Tedesco said TCAT plans to work on finding a way to allow riders to load transfers right onto their pass.
“There’s still the possibility of fraud using paper transfers. We’re going to be working in some security features to help keep that down,” Tedesco said. “But there’s also the convenience factor. If we’re marketing this system as being super easy to use and having less waste, that’s another thing we need to look at.”
The Tcard isn’t the only change that TCAT has been working toward during the past year. In November, the new Green Street station, which leases space to Gimme! Coffee, opened and the station will have its grand opening and ribbon cutting on Friday at 10 a.m.
According to the Tcard press release, the Green Street Station will be staffed as a place where people who have paper passes with unused rides can trade in for a Tcard with that same number of remaining rides.
“If it turns out that there’s a huge demand, we’ll just increase our staffing,” Tedesco said. “We definitely need to give folks the opportunity to trade in their old cards and get new ones.”
The Tcard press release states that there are plans to build a kiosk where riders can buy and recharge Tcards at the Green Street station.
Additionally, on Jan. 17, new routes will be in effect and a new price system will be in place. These changes to the route schedules and fares, can be found on the TCAT Web site.